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October 18, 2024
LinkedIn Survey confirms social video is the most "compelling for content influence" for B2B technology buyers. https://www.marketingweek.com/social-video-influencing-b2b-buyers/
By Susan Nefzger October 5, 2024
Nearly two-thirds (64%) of those surveyed listen to or watch the podcast ads half the time or more.
By Andrew Hutchinson, Social Media Today August 23, 2024
Instagram Chief Signals Profile Grid Changes
June 10, 2024
It’s wrong to think we’re entering a world in which traditional marketing activities will become irrelevant.
By Kyle O'Brien, Staff Writer, Adweek January 3, 2024
Raquel Bubar, managing director, T Brand Studio (New York Times) "Audiences are demanding authenticity in their messaging and are cringing at tone-deaf stories. Gone are the days when brands could get away with only talking about themselves, their products or their services. It will be key for advertisers to speak about what matters most to them and how they can improve people’s lives."
November 6, 2023
Podcast Appearances Increase Visibility
August 14, 2023
From Laurie Sullivan at Media Post ChatGPT Analysis Sheds New Light Into People's Behavior, Intent ___________________________________________________________________________ How people craft prompts to get more information from ChatGPT ranges from simple message lengths to long and elaborate descriptions using action words and nouns, according to an analysis of 5,054 conversations analyzed by Semrush. The company collected publicly shared links of real ChatGPT conversations between May and June, leveraging data provided by global behavior data supplier Datos. The number of interactions users have with chatbots varies quite a bit. While eight is the average number of messages in a ChatGPT conversation, three is the median. The longest conversation in the sample contained 692 messages centered on understanding financial risk management. Although most conversations tend to be short, some users write longer requests. The median message length was 15 words, while the average was 86. About 16% of ChatGPT conversations include links, but only 6% use plug-ins for extended capabilities like search and third-party integrations, which are currently available with a paid ChatGPT Plus account. "Write," "make," "create," and "provide" were the most used words to start a conversation with ChatGPT. Information, data, text, and content were among the most popular actions and nouns requested. Users are leveraging ChatGPT for tasks well beyond content generation. Writing code, creating tables, and providing examples are the top three requested actions, even more common than writing articles or emails. Some 64% of the topics asked ChatGPT to help with programming, followed by social media, information retrieval, business management, and artificial intelligence (AI) and machine learning. The majority of topics focus on enhancing work routines rather than daily activities. Asking ChatGPT to assume professional roles like "lead" or "expert" improves response accuracy and relevance, enabling users to tailor interactions and achieve desired outcomes.
By Susan Nefzger August 1, 2023
Behind the Story Podcast: Living Fearlessly
By Susan Nefzger August 1, 2023
Reputation Management with Ryan Sauers & Susan Nefzger https://www.youtube.com/watch?v=SxAKpqgrEk8
Woman working at a computer
By Matt Siegler | Smartbrief February 19, 2023
Traditionally in media relations, journalists interview experts and quote them in articles. Contributed content is a longstanding method to bridge a gap between expert sources and media outlets. It allows the journalist to be omitted from the equation. Instead, experts write the stories themselves, without an interviewer, and outlet editors review and publish the content directly. This process both frees time for interviewers to conduct conversations elsewhere, and it enables publications to fill needed written space with insight for readers. While contributed content is nothing new, outlet interviewers – like journalists, reporters, staff writers – are spread thinner today than ever and are wearing multiple hats. Why? Publications are no exception to staffing shortages and resignations; I spoke with one just weeks ago who has a staff photographer helping write articles. Picture that. Outlets simply can’t afford to have fewer written stories today despite these challenges. As a PR rep who pitches media, for more than a year, I was wondering why I kept hearing “You write the story. I don’t have time.” Also, while attempting to research new reporters, I kept finding more and more authors were actually contributors. At first, I didn’t know why. According to HubSpot’s January 2022 “ The State of Contributed Content ,” 86% of surveyed editors were planning to increase the amount of contributed content on their sites. This has noticeably taken effect since then. Contributed content provides expert sources the chance to gain public awareness by sharing thought leadership via media exposure. Brand executives, tradespeople and academic professionals – experts of all kinds – can become published authors via contributed content, increasing leadership standing, SEO authority and public image. This valuable content can often be reshared thereafter in newsletters, social posts and “in the news” on websites. Contributed content is a win-win The payoff of having published contributed content is worth experts’ time: They conduct research to select the right publication, choose the right-fit section within and contact the relevant editor (or staff member who oversees contributions otherwise). Thereafter, the next step entails pitching the unique know-how , and – if deemed interesting by the outlet – adhering to set guidelines when crafting the comprehensive draft. These include not being promotional in nature and not duplicating content to multiple, potential landing spots. The payoff is worth media outlets’ time, too. As I mentioned, publication staff members need to fill space both online and in print, and it’s more precious than ever due to staffing shortages. Influxes of contributed content submissions enable outlets to avoid having to sit and wait, hoping relevant expert sources contact them. When experts provide right-fit articles that adhere to guidelines, media outlet staff do not need to spend precious time deflecting and disregarding promotional and off-topic submissions. Often, the process to receive worthy contributed content is not only like finding a diamond in the ruff, but also it lends to unpredictable quantities at any given time.
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